Colors help us to express words with feelings. They help readers feel the emotions and the essence of the characters. Descriptive writing helps to explain and persuade.
Add subtle coloring to make a scene more visual to stimulate the reader’s imagination by making the characters come alive. Readers want to see, feel and touch the environment you’re writing about, in order to become emotionally involved.
Categorize characters through the colors with which they surround themselves: the clothes they wear, the paint and carpet they choose for their homes, even the essence of their moods.
Research has been done by experts to determine moods expressed in colors. Advertisers attract the eye of the buyer with use of colors to convey their messages.
Being drawn to one color more than others is natural, especially when shopping for clothing and house decorations. The energy vibration of that color is what you need, at the moment, in order to improve and balance your emotional state.
Energy, excitement, danger, passion. Red is most associated with danger and “seeing red and “red-carpet treatment”
Happiness, creativity, confidence, sociability, joy, plenty, and inner child
Bright sunshine, healthy mind, energy, intellect, happiness and joy.
Healing, harmony, safety, growth, regeneration. Give someone the green light, as in to approve. Because US paper currency is green; the color is associated with money and wealth.
In the sky, “out of the blue,” and “out of a clear blue sky”
Honesty, trustworthiness, stability, loyalty, spiritual
Purple or Violet or Lavender
Wealth, power, royalty, wisdom, spiritual and dignity. A shrinking violet is a shy person.
Black – authority, sophistication, power, elegance
White – purity, peace, youth, protection
Brown – genuine, simplicity, dependability
Gold – success, money, wealth
Silver – dignity, wisdom, prestige.
Be aware that colors often have different meanings in various cultures. In the USA, we used to see mourners at a funeral wearing black. That has changed in recent years allowing for the wearing of white and some even wear red. In South African culture red symbolizes mourning.
Colors of the Flag
In the U.S. flag, white stands for purity and innocence. Red represents valor and hardiness, blue signifies justice, perseverance and vigilance. The stars represent the heavens and all the good that people strive for, while the stripes emulate the sun’s rays.
Food for Thought
Even though blue is one of the most popular colors, it is one of the least appetizing. Blue food is rare in nature. Food researchers say that when humans searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple. When food dyed blue is served to study subjects, they lose their appetite.
Green, brown, and red are the most popular food colors. Red is often used in restaurant decorating schemes because it is an appetite stimulant.
A variety of colors is often encouraged for an appetizing plate of food —green vegetables, brown meat, white rice, and more.
A student in one of my classes said he can’t write using colors because he is color blind. I suggested he follow the emotions evoked by a variety of colors listed in this chapter to pick the one that best describes his scene. He returned the following week using two colors which were right on target. The use of a red-faced arguing man and the wisdom of the silver haired woman fit the scene to give the reader a clear visual.
AQUAMARINE BLACK BLOND BLUE
BRONZE BROWN CAMEL COPPER
CORAL FUCHSIA GARNET GOLD
GRAY GREEN IVORY LAVENDER
MAGENTA ORANGE PINK PURPLE
RED ROSE RUBY SALMON
SILVER TANGERINE TAUPE TURQUOISE